Trends That Can Help You Turn Online Searchers Into Purchasers

The holy grail of advertising is solving the disconnect between online marketing and in-store purchases. "While we expect $150B more to be spent online between now and 2018, we expect $300B more to be spent offline in that same time," states Forrester's Sucharita Mulpuru. We know e-commerce is growing leaps and bounds, but the retail store is far from dead.Read the full article