US Paid Search Ad Spend Growth Slows To 12 Percent: In Part Due To A Still-Nascent Yahoo Gemini

by Ginny Marvin
Search spend growth in the US slowed for the second consecutive quarter in the third quarter, according to IgnitionOne’s latest digital marketing report. The firm points to expected seasonality as well as to the fact that advertisers are holding back from Yahoo’s still-limited ad platform, Gemini.Read the full article