View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Ah, the viral video. It’s become both a blessing and a curse for modern marketers. On the one hand, who wouldn’t love to see their company’s latest brand video rival GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to displace GoPro.Read the full article