Do the Math: Using Metrics for Marketing Success [Infographic]

Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. The following infographic by Captora can help you see how your marketing strategy numbers add up. One way is to test your content. Are your landing pages optimized? "Correct targeting and testing methods can increase conversion rates up to 300%," states Captora.Read the full article