Narcissistic altruism (altruistic narcissism)

by Seth Godin
An oxymoron that's true. Everyone who does good things does them because it makes them feel good, because the effort and the donation is worth more than it costs. (And it might be a donation to a charity or merely helping out a neighbor or contributing to a community project). Some people contribute because of the story they are able to tell themselves about the work they're doing.Read the full article