5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

by Lauren Dugan
Your customers aren’t only on Twitter. They’re on Facebook in the evenings, watching TV while they get ready for work, reading the news on the subway and browsing forums in bed. In short: they can be anywhere, at any time. Is your message reaching them? Twitter can be a powerful tool on its own to drive brand awareness, create a stellar reputation and even generate leads.Read the full article