5 Observations From Local Search & Marketing Practices That Reveal Opportunities For Improvement

by Wesley Young
The local marketplace is incredibly hard to pin down. So much variance exists in business category, size and location that making forecasts or identifying trends is difficult. What works for an SMB with eight locations and 100 employees is often not a good predictor for a two-person store. At the Local Search Association, we are working on analyzing narrower profiles of loca ...Read the full article