5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

by David Booth
If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for many organizations, the struggle to collect it, integrate it and store it is challenge enough. But for those who can shift their focus to using that data to enable better decisions, it is an incredible competitive advantage.Read the full article