Brand Backstory: Where Your Content Marketing Strategy Is Born

Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation. It’s the tale of what came before the hit blog or product. It’s the story of why the company is what it is today. Compelling backstories are the roots from which brand lore grows – a lesson I’ve learned as my (formerly pure SEO) team branches ...Read the full article