Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs

by Lucia Moses
Being funny is serious business. The Onion has come a long way from its roots as a traditional publishing company. In recent years, it has phased out print to focus on digital and had built a video studio and in-house agency, Onion Labs, to create ads for brands including Dove, MTV and Orbitz in its signature parody style.Read the full article