How a foundation brand used selfies to triple conversion rates

by Shareen Pathak
Makeup company CoverFX sells 40-odd shades of powders, foundations and concealers — more than its competitors. But selling its wide selection is tough to do online, where consumers can’t try out the product on. Until selfies came along. CoverFX already had tens of thousands of pictures of its customers — selfies taken while the customer was wearing one of its products.Read the full article