How This Agency Used Personalization to Land Their Client $21,000 in New Business

These days, the word “personalization” is bandied about in marketing circles more than a hacky-sack at Burning Man. We know that personalizing our marketing campaigns brings us better quality leads, but it’s not always as simple as it seems to get started; before you can personalize emails, content and offers for people, you need to get to know them.Read the full article