Look Out Amazon: Facebook Testing Dedicated Shopping Area & “Canvas” Ads For Retailers

by Martin Beck
Facebook continues to push the Facebook shopping cart forward. Today the social network introduced tests of two new e-commerce features, a dedicated shopping feed to give people a place to find products outside their News Feeds and an expansion to merchants of an immersive ad unit that will give people a fast-loading, full-screen catalogue of items to buy.Read the full article