Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail Initiative

by Greg Finn
Earlier this month, digital agency iProspect, part of the Dentsu Aegis Network, won the Best Retail Search Marketing Initiative (SEO and/or SEM) for their work on LIDS.com in conjunction with the Men’s NCAA Basketball Championship. The campaign used strategic automation to capture the micro-moments that searchers were having while watching games.Read the full article