Monday Catch-up: Facebook Lead Ads & Contextual Mobile Messaging

Digital marketing needs to continuously evolve to meet consumers’ wants and needs, which can leave marketers scratching their heads trying to figure out how to keep up. One thing is for sure — if you’re looking for a magic bullet, you’ll be disappointed. Here’s a recap of two stories that prove the most successful marketing is the right mix of channels, messaging and data.Read the full article