Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

The Internet of Things (IoT) can help marketers move beyond predicting or reacting to customer behavior. Instead, it can blur product experience with customer experience — so that having a product, using a product, and dealing with its company become a continuum. That’s a key takeaway from a discussion I had recently with Scott McCorkle, CEO of Salesforce’s Marketing Cloud.Read the full article