Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

by Greg Sterling
The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web. While this isn’t the first piece of research to compare mobile web and app usage.Read the full article