What Marketers Need To Know About Facebook’s New & Existing Product Ads

by Ginny Marvin
Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and positioning the social network as an actual shopping destination. Citing a survey showing that nearly half of people come to Facebook to actively look for products, the company announced new initiatives to make it easier for users to discover — and shop — products from their smartphones.Read the full article