Do you have to come first in search anymore?

by Christopher Ratcliff
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac. Surely if you’re not on the first SERP of Google… wait… if you don’t appear in the first three or four results, then you might as well be on page two, three, or 100.Read the full article