Email Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes

by Amy Gesenhues
Global email marketing delivery rates have declined since last year, dropping from 83 percent in 2014 to 79 percent this year. “This means for every five emails sent, one never reached the intended recipient,” claims Return Path. “Instead, it’s either sent to a spam folder or goes missing — most likely blocked by the mailbox provider.Read the full article