How to Fully Engage Your Readers’ Brains with Images

by Pamela Wilson
This is an ode to your visual cortex. It’s a little unsung hero that sits, unassuming, at the back of your brain. It’s small — almost hidden — but it dominates your senses and creates the world around you. And it’s hungry. You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words.Read the full article