Inside NBC’s ‘Sunday Night Football’ social media touchdown

NBC’s “Sunday Night Football” NFL broadcast is the biggest show on TV, averaging more than 20 million viewers per game the past five seasons. In short: It’s become an event, one that NBC Sports has been attempting to capitalize on by heavily embracing social media. “We are the broadcaster; it’s our game,” said Lyndsay Signor, director of social media at NBC Sports.Read the full article

10 Year Old Stumps NFL Stars

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