Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]

by Ginny Marvin
Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic supply-side platform PubMatic. Relative CPMs were 34 percent higher on mobile devices, and rose 12. 4 percent compared to 10.4 percent for desktop in the third quarter of this year.Read the full article