Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust

by Greg Sterling
Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore most of that will be mobile. A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015, capturing 61 percent of all programmatic display ad spending in the US.Read the full article