‘We’re very intellectual': A local exec’s guide to French creativity

by Tanya Dua
This is Global Creative, a series by Digiday that highlights the nuances of advertising scenes in different parts of the world through the eyes of an established local creative. Ah, France: Land of wine and cheese, high fashion and … killer advertising? La belle France is home not only to The Cannes Lions Creative Festival but also to Havas and Publicis, two of the top five ...Read the full article

Case Study - Angry Tweets - Activation