Why ad agencies need to become software companies

If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do you specialize in a certain vertical like healthcare or automotive? (Can you susta ...Read the full article