4 Ways to Make Your Call-to-Action Buttons More Effective

by Dan Shewan
Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative. A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak your customers’ language.Read the full article