Agile marketing blocked: "Taking a guess can get me fired!"

I do a lot of teaching agile marketing to the digital marketing world, ever since the release of my book Do It Wrong Quickly. I once had a class on search marketing where a student lamented that my approach--to experiment and try new things--wouldn't work in her organization. In fact, she told me point blank, "Taking a guess can get me fired!" First off, if guessing at Inter ...Read the full article