App Store Ratings: A Single Star Jump Can Mean 340 Percent More Downloads

by Greg Sterling
Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and money and are generally more loyal customers than non-app users (though there’s a bit of chicken and egg issue here). A poorly designed app can frustrate or alienate customers or in the extreme damage brand perception.Read the full article