B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective

by Amy Gesenhues
The Content Marketing Institute’s latest B2C Content Marketing Report found nearly all the B2C marketers it surveyed are using Facebook to distribute content, but only 66 percent say the platform is effective. Polling marketers on a number of B2C content marketing tactics – everything from types of content being used to what’s most effective and budget allocation – the surve ...Read the full article