Facebook ad specs: the comprehensive guide

Facebook’s ad types have proliferated at a dizzying pace over the last couple of years, many (hello, Carousel ads!) to great effect. It’s tough to keep track of all the changes, let alone the specs each type of ad requires. We’ve broken them all down here for a handy resource: we list each ad type by goal (e.g. page post engagement, page likes, website conversions, etc.Read the full article