How to Target Your Most Loyal Website Visitors With Facebook Ads

by Jon Loomer
I love Website Custom Audiences. They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. It’s my primary targeting method these days. As great as WCAs are, they aren’t perfect. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged.Read the full article