It’s a mobile world in email. Don’t forget the preview pane.

How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own email the way your readers will can make a huge difference in the effectiveness of your campaigns. What do they see first? What makes them open and read your email? If you don’t know or you’re not sure ...Read the full article