Mobile-Only Content: The Next Big Marketing Trend

by Tessa Wegert
You’ve probably heard of the “mobile gap”: Mobile usage is exploding, but publisher ad revenue isn’t keeping pace. At the same time, though, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. As of last year, mobile is the most-used digital platform.Read the full article

DORITOS JACKED 3D PROMO


Krispy Kreme's Talk Like a Pirate Day

Talk Like A Pirate Day is September 19th and you can score a free Original Glazed doughnut for talking like a pirate or a free dozen of them for dressing like one. Download pirate gear, get your pirate name, and assemble your Krew at http://KrispyKreme.com/ArrPhone



  • The U.S. Mobile App Report

    comscore.com - 31 readers, 184 Tweets - The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digita...

  • 7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

    adweek.com - 25 readers, 288 Tweets - Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is mobile's big challenge going forward? Here are the seven most-intriguing responses we gathered. 1. Richard Guest, president, U.S.

  • Mobile Readers Abound; the Ads, Not So Much

    blogs.wsj.com - 27 readers, 738 Tweets - Traditional and online publishers are growing their mobile audiences quickly, but mobile ad revenue isn’t keeping pace, creating what industry executives call a “mobile gap.”

  • What if Mobile is Getting its Fair Share of Ad Spending?

    blogs.wsj.com - 8 readers, 143 Tweets - Many people in the ad business are confident that marketers ad budgets will inevitably catch up with the time people spend with mobile media. Today's Internet Trends presentation by noted forecaster Mary Meeker provided more ammunition for this school of thought.But what if advertisers have already made their minds up about the value of mobile a...

  • Doritos Moves From 'Mobile-First" to "Mobile-Only"

    clickz.com - 7 readers, 275 Tweets - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate.