Predictive Marketer EverString Now Does Predictive Advertising

On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo, California-based firm, whose data model finds companies that are likely customers for its clients’ products, is launching this week its Predictive Ad Targeting. In addition, the two-year-old company is announcing a whopping new Series B round of $65 mill ...Read the full article