Reaching users across Search, Play, YouTube and the Google Display Network with Universal App Campaigns — an easy way to promote your Android app

by Rob Newton
A couple of weeks ago we announced the global availability of Universal App Campaigns, a powerful way to reach potential app users across our entire network -- Google Search, Google Play, YouTube, and the Google Display Network (GDN). We’re pleased to share that starting today, it’s even easier for developers to grow their user base at scale by creating universal app campaigns ...Read the full article

App installs at scale with Universal App Campaigns

Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Google Search, Play, the Google Display Network, and YouTube. Automated creative generation, bidding, and targeting simplifies management while maximizing performance. People are searching for and ready to download your app. Let Universal App Campaigns help you reach them with relevant ads, wherever on mobile they may be. Learn more at