The Messy, Mappable World Of Influence

US Supreme Court Justice Potter Stewart famously declared (about pornography): “I know it when I see it” — and you could say the same about influence, except that it’s much harder to actually define. Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views, beliefs or behaviors of another person.Read the full article