What Microsoft’s $900 Million Mistake Can Teach You About Marketing Messaging

The Microsoft Surface product line hit $1 billion in sales earlier this year. With the latest version 3 selling at a much faster clip than it’s predecessors. When product sales are in the billions, then you can probably declare it a victory. But it wasn’t always that way… In fact, the Surface was almost dead-on-arrival thanks to a misguided OS and complete lack of direction.Read the full article