As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

by Mark Ballard
Yahoo Gemini was officially announced in February 2014 as the “first unified ad marketplace for both mobile search and native advertising.” A little over a year later, Microsoft and Yahoo amended their existing partnership to allow Yahoo to serve Gemini (or any other) search ads for up to half of Yahoo’s desktop traffic.Read the full article