Bing Ads Launches Retargeting Capabilities Globally

by Ginny Marvin
Advertisers can now retarget site visitors when they search on Bing and Yahoo. This is the first time Bing Ads has offered retargeting capabilities to advertisers and it extends to Shopping campaigns as well as Search text ad campaigns. Using Bing Ads’ Universal Event Tracking, introduced a year ago, advertisers can segment audiences of site visitors and serve tailored ad c ...Read the full article