‘Desperate': What agencies think of PC makers’ new ad campaign

by Shareen Pathak
PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo and Microsoft are unveiling a joint ad campaign Thursday that attempts to convince Apple users how good PCs are. The campaign, called “PC Does Whaaat?” is set to be unveiled via a webcast Thursday afternoon, which, according to a release, will feature chief ...Read the full article