Google Penguin explained

by Joost De Valk
One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links, your rankings will become lower, not higher.Read the full article

Yoast vlog: Google Penguin

Google Penguin is aimed at removing sites from the search results that have been buying links on other sites to their website in order to rank higher.