NinthDecimal & TiVo Announce Partnership Bring Store-Visit Metrics To TV

by Greg Sterling
Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional media such as out-of-home, direct mail and television. Because you can associate various types of media with mobile devices and follow the movements of people in the real world you can see how their exposure to different media channels impacts their offline behavior.Read the full article