Snickers’ media plan: celebrities and ‘impulsive’ targeting

Sometimes you can never get the candy bar you want when you need one. Snickers is aiming to change that. The Mars brand is embarking on what it is calling “impulse targeting,” with the aim of moving away from more traditional ad-targeting techniques to figure out how people are feeling at a particular moment.Read the full article

SNICKERS® - “The Brady Bunch”

In this special episode, we find out what happens to Marcia and Jan when they’re hungry. Let’s just say it’s not pretty.