Targeting 101 for Yahoo Gemini

by Robert Brady
If you haven’t heard, Yahoo is getting back into the PPC game with Yahoo Gemini. You can read a great summary by John Lee, but know that Marissa Mayer is serious about this so you should be thinking about how Yahoo Gemini fits into your future plans as well. The upshot of Yahoo Gemini: it’s a native advertising play. For example, if you go to Yahoo.Read the full article