The Under Armour guide to building an underdog brand that beats Adidas

by Tanya Dua
Under Armour’s full-court press has propelled the athletic-wear brand past Adidas in the U.S. and put Nike squarely in its sights on the world stage, according to analysts at Morgan Stanley. Shares for the company may be trading down at present with the news that its COO and CFO Brad Dickerson will be stepping down, but it is expected to touch $20 billion in revenue by 2025.Read the full article


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