Using Social Conversations for Consumer Insights

by Jason Falls
Published 1 min ago 31 When Kettle brand chips launched its new Maple Bacon flavor in 2013, they were nervous. The new product was a big risk for the small consumer snack company. Its Sea Salt and New York Cheddar products were faring well. Why spend a ton of money for another option that may or may not do well with consumers? When it launched, the online conversation ...Read the full article