Video: Deep Dive on Beacons and Local Marketing

by Mike Blumenthal
This is the sixth installment of our Deep Dive Into Local series. For the week ending 10/02/15, David Mihm, Mary Bowling and Mike Blumenthal share their thoughts about the previous week in local. The complete video is posted in the Local U forums (paywall). In the second half of that video, they take a deeper strategic and tactical dive into one interesting area that caught t ...Read the full article