Craft Winning CTAs with Four Simple Tips

Posted by ziamd19 A call to action (CTA) can essentially make or break a potential lead. Don't trust my word? Take a look at the example below: All the viewer needs to do is click on that blue button, and voila! A lead is born. Sounds easy enough, right? Not exactly. There are several elements that are critical to get right in order to make that click happen.Read the full article