How Hating the Word ‘Content’ Made MRY’s CMO a Better Marketer

If you want pat answers, don’t go to David Berkowitz. The chief marketing officer of the agency MRY isn’t afraid to take a blunt stand that might irk some in the advertising industry. At MRY, Berkowitz’s main responsibilities are to retain clients—like Microsoft, Sony, Proctor & Gamble, Coca-Cola, and Visa—and attract new ones that want to reach young consumers in a multi-platform world.Read the full article